Evaluating Conscious Consumption: A Discussion of a Survey Development Process

This paper is the outcome of a course project for Economics Sustainability (Northeastern University, Boston, Massachusetts). Facilitated and under direction instructor, participants designed survey instrument where questions responses were developed to be indicators behavioral bias related environment. The consumer good targeted in was convenience-based coffee consumption, convenience defined by use single-use disposable cups. discussion highlights development process including literature review-based expectations specific each question. concludes with next steps, which involve administration evaluation results.